Automate Apple Ads based on Bitcoin price changes

Georgia Shepherd by 
Senior Product Marketing Manager at AppTweak

4 min read

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Crypto markets move fast, and their Apple Ads strategies should too. With AppTweak’s Bitcoin price automation trigger, crypto and finance apps can respond to market volatility in real time and take action when it matters most.

Bitcoin price shifts often signal changes in user behavior. This feature helps you respond by automatically optimizing Apple Ads campaigns based on daily Bitcoin movements.

This is just one way AppTweak helps crypto marketers scale smarter and react faster in a competitive landscape. Binance do just that, gaining over 95,000 new installs globally using AppTweak.

Want to access this feature? Get in touch to activate it in your AppTweak account.


The benefits of automation for finance apps

Apple Ads offers a powerful way to reach high-intent users right when they’re searching for financial solutions. When campaigns grow across markets and audiences, it becomes increasingly important to stay on top of performance.

For finance marketers juggling multiple acquisition channels, AppTweak makes it easy to stay efficient and effective on Apple Ads regardless of team size or experience:

  • React quickly to market changes like Bitcoin price shifts.
  • Save time with automation rules that run daily or weekly.
  • Maintain performance goals like CPA, ROAS, or impression share.
  • Scale across campaigns, geos, and targets without adding hours to your week.

Whether you’re scaling campaigns or just trying to save time, AppTweak’s automation tools put you in control so you can focus on strategy.

Learn more in our complete guide to AppTweak’s automation solution for Apple Ads.

New metric: Bitcoin price automation

In AppTweak’s Campaign Manager, you can now build automation rules for Apple Ads that respond directly to changes in Bitcoin price, no APIs or third-party tools needed.

Since every crypto app responds to volatility differently, AppTweak gives you the flexibility to decide what matters and let automation handle the rest.

Set custom automation rules to adjust Apple Ads campaigns based on Bitcoin price in AppTweak
Set custom automation rules to adjust Apple Ads campaigns based on Bitcoin price

Examples of how some teams might use this metric:

  • Increase bids on generic keywords like “crypto wallet” when Bitcoin spikes.
  • Slightly reduce budgets during periods of decline.
  • Get notified of large shifts overnight to stay proactive, even when you’re offline.

Ultimately, you decide what actions make sense for your business. AppTweak’s automation for Apple Ads helps you execute them at scale.

Designed for marketers with big goals and limited time

Crypto marketing teams often manage dozens of campaigns, multiple geos, and shifting priorities, all while trying to maintain performance. With AppTweak, it’s easy to manage, optimize, and scale Apple Ads whether you’re:

  • A growth lead targeting ROAS, CPA, or impression share goals
  • A UA manager balancing multiple paid channels
  • A lean team looking for automation rules that don’t require heavy setup

Start easy with presets like “track campaign budget saturation.” Build rules based on custom triggers from your MMP. Automate the manual tasks with precision, so you have more time for strategic impact.

Launch performance-based rules for Apple Ads in seconds with automation presets in AppTweak
Launch performance-based rules in seconds with automation presets

Why crypto and finance apps choose AppTweak

Apple Ads is a high-intent channel that rewards speed and data-driven decisions. Choosing AppTweak unlocks:

  • Scalable automation triggered by Bitcoin price or keyword performance
  • Advanced keyword discovery with tools like Exact Match Discovery Experiments and Keyword Clusters
  • Competitor insights on paid keywords, impression share, custom product pages, and more
  • Expert support to build a strong Apple Ads strategy
  • Custom reporting dashboards to track ASO, Apple Ads, and MMP data in one place

AppTweak helps finance leaders grow Apple Ads into a high-performing acquisition channel with more strategic focus. Get in touch with our team to activate this feature in your AppTweak account.


Georgia Shepherd
by , Senior Product Marketing Manager at AppTweak
Georgia is a Senior Product Marketing Manager at AppTweak. She works daily to highlight the value of our industry-leading app store marketing tools. She loves music, dancing, and food!